﻿<%@ Page Title="" Language="C#" MasterPageFile="~/en/Main.master" AutoEventWireup="true"
    CodeFile="Wine.aspx.cs" Inherits="en_Biz_CoreAsset_Cons_Wine" %>

<%@ Register Src="/en/Biz/UC_BusinessMenu.ascx" TagName="UC_BusinessMenu" TagPrefix="uc1" %>
<asp:Content ID="Content1" ContentPlaceHolderID="head" runat="Server">
    <title>Funglian Holdings-Legend Holdings</title>
    <link href="/en/!css/level.css" rel="stylesheet" type="text/css" />
</asp:Content>
<asp:Content ID="Content2" ContentPlaceHolderID="content" runat="Server">
    <div class="main">
        <uc1:UC_BusinessMenu ID="UC_BusinessMenu1" runat="server" isLevel3="true" />
        <div class="main_right">
            <p>
                <img src="/en/!images/capital_pic9.jpg" /></p>
            <p class="pagenavi">
                <a href="/en/Index.aspx">Home</a> > <a href="/en/Biz/CoreAsset/Overview.aspx">Our Business</a>
                > <a href="/en/Biz/CoreAsset/Overview.aspx">Core Asset Operation</a> > <a href="/en/Biz/CoreAsset/Cons/Overview.aspx">
                    Consumer & Modern Services</a> > Consumer Products > Funglian Holdings</p>
            <p class="title_big">
                <img src="/en/!images/logo_fenglian.jpg" /><br />
                Funglian Holdings</p>
            <p class="s_info">
                As a member of Legend Holdings, Funglian Holdings specializes in the operation and
                management of quality spirits and liquor brands.<br />
                <br />
                With a focus on spirits, the company is committed to providing quality products
                and services and becoming a respected and leading player in the spirits industry
                in China.
                <br />
                <br />
                The company expands its businesses mainly through acquisitions and restructuring.
                In July of 2011, it increased its investment in Wuling Spirits Co., Ltd. in Hunan
                province to gain a controlling stake. Three months later, it acquired Ban Cheng
                Spirits Co., Ltd. in Hebei province. In September 2012, it acquired 100% shares
                of Qufu Confucius Family Spirits Co., Ltd. in Shandong province. Over the next two
                to three years, it expects to speed up its pace of mergers and acquisitions, and
                purchase more high-quality spirits brands and integrate them on a national scale,
                in order to ultimately become a holding company operating and managing a series
                of famous spirits brands.<br />
                <br />
                The company has a professional team with rich operation experience and acquisition
                expertise. The team is fully engaged in the operation of the acquired companies,
                helping set up a proper governance structure and an efficient incentive system.
                It is also using Legend Holdings’ resource platform to pump capital, talent, management
                philosophy, and corporate culture into these acquired companies. Given the upcoming
                trend of consumer products’ upgrading in China, the company will focus on brand
                building and the marketing of high to mid end products, and will help the acquired
                companies to realize rapid, sustained development.</p>
            <p class="title_small">
                <img src="/en/!images/logo_wuling.jpg" /><br />
                Wuling Spirits Co., Ltd. (Hunan)</p>
            <p class="s_info">
                Wuling Spirits Co., Ltd. is based in Hunan province’s Changde city, which, was called
                “Wuling” in olden times and has a long history of making spirits. As far back as
                the pre-Qin era (before 221 BC), people there had a custom of drinking spirits on
                the Chinese Lunar New Year. During the Song Dynasty, the town brewed the “White
                Jade Spring” spirit, and was famous for the spirit named “Wuling Land of Peach Blossoms”.
                <br />
                <br />
                The Changde municipal government built the Changde Distillery in 1958 on the site
                of an old spirits mill. It was renamed the Wuling Spirits Plant in 1981 and developed
                into the current operation. It now has more than 400 employees, 60 of whom are technicians,
                sommeliers and senior spirits makers certified by national and provincial agencies.
                It produces more than 1,000 tons of moutai flavor (sauce fragrance) spirits.<br />
                <br />
                Wuling Spirits is one of China’s 17 most famous liquor brands, ranking up there
                with Moutai and Lang Jiu, as the classical representatives of Moutai-flavor spirits
                with a historical cachet. Its products are grouped in the Heavy Fragrance, Middle
                Fragrance, Light Fragrance and Marshal series. Wuling Spirits was recognized a “Famous
                China Brand” in 2011.<br />
                <br />
                The company’s key products are the Moutai-flavored Daqu Spirits, which is made of
                high-quality sorghum and wheat. The raw materials go through a whole grain dipping,
                distilling, cold house piling, and cellar fermenting process. The traditional eight-fold
                distillation and seven-fold abstraction process is used. The alcohol is stored for
                more than three years and is light golden in color, with a strong flavor that is
                nonetheless elegant, delicate, mellow and sweet, with a long aftertaste.
                <br />
                <br />
                The company is developing rapidly and is expected to make full use of the resources
                of Legend Holdings to build a production base on 68.7 hectares of land and produce
                10,000 tons of Moutai-flavor spirits annually. It will invest more into branding
                and channel development to become a dominant player in Hunan province and a key
                player nationally.
            </p>
            <p class="title_small">
                <img src="/en/!images/logo_bancheng.jpg" /><br />
                Bancheng Spirits Co., Ltd. (Chengde)
            </p>
            <p class="s_info">
                Bancheng Spirits Co., Ltd. is located in Chengde county, Hebei province. It originated
                from the 100-year old white spirit brewing mill “Qing Yuan Heng” in the lower Bancheng
                area. Rebuilt in 1956, the company covers an area of roughly 600 mu (40 hectares)
                and employs some 1,100 people, 70 of which are sommeliers certified by national
                and provincial-level agencies.<br />
                <br />
                Ban Cheng Shao, the company’s well-known spirits brand, achieves a unique taste
                by combining modern microbial technology with the time-honored Chinese spirits-making
                techniques of “Qing Yuan Heng.” It is representative of strong, aromatic Northern
                spirits in China. Ban Cheng Shao uses broomcorn and wheat as major raw materials.
                It also utilizes two rounds of yeast fermentation, using medium-temperature and
                solid mud pools. Drips are collected and stored for natural maturation. Ban Cheng
                Shao is pure and bright in color, smells natural and fragrant, and does not cause
                headaches.<br />
                <br />
                Ban Cheng Shao received the World Star Packaging Award from the World Packaging
                Organization three times, in 2001, 2003 and 2009. In 2004, the company was listed
                in the country’s Top 100 Spirits Makers. In 2005, the Ban Cheng Shao trademark was
                named a well-known trademark in China. In August 2006, Ban Cheng Shao was named
                a Famous Spirits Brand with Cultural Roots by the Ministry of Culture. In December
                2006, it won the honorary title as one of China’s Time-Honored Brands from the Ministry
                of Commerce. In 2008, the brewing techniques of Ban Cheng Shao were recognized by
                the State Council as a national intangible cultural heritage. In 2010, Ban Cheng
                Shao was acknowledged by the General Administration of Quality Supervision, Inspection
                and Quarantine as a Protected Product as a Geographic Hallmark and won the Millennium
                Gold Award at the 2010 Shanghai World Expo.<br />
                <br />
            </p>
            <div class="introbar s_info momar">
                History of Ban Cheng Shao spirits: In the 38th year of Emperor Qianlong (Qing Dynasty)’s
                reign, the emperor visited Chengde wearing plain clothes accompanied by his beloved
                minister Ji Xiaolan. They roamed into a tavern named “Qing Yuan Heng” in the Lower
                Bancheng area of the town. The two drank vats of the fine spirits there and competed
                in poem composing. The emperor struck first by reciting the first line of a Chinese
                couplet – “Jin, Mu, Shui, Huo and Tu” (metal, wood, water, fire and earth, the five
                elements in Chinese philosophy). The talented minister readied the second line without
                losing a beat – “Ban, Cheng, Shao, Guo, Jiu” (the five Chinese characters of Ban
                Cheng Shao, spirits in Chinese is also called “Shao Jiu” or “Shao Guo Jiu”). The
                five characters of the second line include the exact characters representing the
                five elements of the first line and can be checked by each element of the first
                line in the exact order. The wonderful couplet won Emperor Qianlong’s acclaim and
                he handwrote the name of the tavern, which became well-known in the nation.
            </div>
            <p class="title_small">
                <img src="/en/!images/logo_kongfu.jpg" /><br />
                Confucius Family Spirits Co., Ltd. (Qufu)</p>
            <p class="s_info">
                The Confucius Family Spirits Co., Ltd. (at Qufu) is a large spirits-distiller that
                dates its origins back 2,000 years to the Confucian Mansion Distilling Mill, whose
                products were the exclusive privilege of imperial families, high-ranking officials,
                and members of the nobility. The spirits were used as gifts by the various Dukes
                of Yansheng, Confucius’s descendents, across a number of various dynasties.
                <br />
                <br />
                The company was the first spirits-distillery in Shandong province to get ISO9001:2000
                quality management certification and ISO14001 environmental management certification.
                It has developed seven types of popular Confucius Family spirits, such as the pottery-vase
                series, the 1988 series, elegant series, cellar-stored series, mansion-stored series,
                and elegant, fragrant series, which range from the common to the highest quality.
                <br />
                <br />
                Confucius Family spirits are known for their aroma (from the first fragrance to
                the last taste) and purity (in taste and body). Confucius Family spirits are sold
                across China and in more than 20 other countries and regions, and are ranked very
                high in export volume among all Chinese distillers for eight consecutive years.
                In 1988, it got the nation’s Quality Silver Medal award and, in 2001, it was named
                one of China’s Top 10 spirits with cultural roots. In 2008, it was chosen as a Consumers’
                Choice in Shandong Province, for the seventh consecutive year. In 2010, it was declared
                one of the most popular spirits on the market, and given a “pure grain distilled
                spirit” certification. In 2011, its elegant, fragrant brand was named “Innovative
                Spirits Drink” in Shandong province.
            </p>
            <p class="title_small">
                <img src="/en/!images/logo_wenwang.jpg" /><br />
                Anhui Wenwang Spirits Co., Ltd.</p>
            <p class="s_info">
                The Anhui Wenwang Spirits Co., Ltd. (“Wenwang Spirits”) is on the Huaibei Plain
                in Anhui Province, which has long been known as the “Granary under Heaven”. The
                company was originally founded in 1958 and, over the years, has grown into one of
                the province’s major spirits producers. It covers a more than a 40-hectare piece
                of ground, where it has several thousand fermentation vaults, several large distilling
                sites, several dozen modern bottling lines, and support labs. In 2001, the company
                was ranked among China’s Top 100 spirits producers and, in 2003, became a Top 10
                private enterprise in Anhui province.<br />
                <br />
                The company combines traditional techniques with modern technology to distill aromatic
                spirits through its own unique methods. The resulting beverage is pleasantly mild,
                sweet and aromatic with good aftertaste and won’t easily lead to drunkenness. Its
                main spirits beverages are the “Wenwang Tribute” brand and “Imperial Palace Banquet”
                brand.<br />
                <br />
                Honors and awards: In 1997, it was recognized as a famous provincial trademark brand
                as was the enterprise. In 2002, it got a gold medal at the 10th China Patented Technology
                and New Products Expo and, the same year, a national quality award. In 2005, it
                was declared a famous trademark and renowned product of Anhui Province. The following
                year, it got a quality and efficiency award from the Chinese food industry and,
                that same year, its chairwoman, Liu Sumin, was named an “Outstanding Chinese Businesswoman”.
                In 2008, it became a consumers’ choice and the company was declared an outstanding
                enterprise. And, in 2010, “Wenwang Tribute” was certified as a renowned Chinese
                trademark.<br />
                <br />
            </p>
            <p class="introbar s_info momar">
                Brand origin: According to historical records, King Wenwang of the Zhou Dynasty
                (1046 BC – 771 BC) loved Dan Jizai, his 10th son and the son, in response to Wenwang’s
                request, devoted himself to agriculture and learning instead of the army. Wenwang
                then granted Dan Jizai Shenzi state (today’s Linquan, Anhui province) as a fiefdom.
                When Dan Jizai arrived there, it was suffering from an unprecedented drought. So,
                Dan Jizai industriously led the locals in developing their farming and, soon, the
                local people prospered and filled their granaries. And, as the agriculture developed,
                Dan Jizai discovered that every local family made spirits in a traditional way at
                home. Dan Jizai also distilled his own aromatic spirits beverage according to the
                local methods, and offered some to his father, Wenwang, who loved the taste. Hence
                the spirit got the name “Wenwang Tribute”.</p>
            <p class="clear">
            </p>
            <div class="business_infobar">
                <img src="/!images/leader_lt.jpg" />
                <p class="business_leader">
                    Lu Tong<br />
                    President, Funglian Holdings</p>
                <p class="clear">
                </p>
                <p class="business_info">
                    Mr. Lu Tong joined Legend Holdings in July 2011 and is now President of Funglian
                    Holdings, a member company of Legend Holdings.<br />
                    <br />
                    From 2003 to 2011, Lu worked for the VATS Group as Vice President, and as Managing
                    Director of its subsidiary JLF Investment Co. Ltd. He was responsible for marketing
                    and oversaw the group’s acquisition of several spirits companies. From 1998 to 2003,
                    he worked for P&G China.<br />
                    <br />
                    Lu has worked for 15 years in the fast moving consumer goods sector and has rich
                    experience in marketing, manufacturing, strategic planning, operations management,
                    and mergers and acquisitions.<br />
                    <br />
                    Lu graduated from the department of history at Jilin University in 1998.</p>
            </div>
            <p class="clear">
            </p>
        </div>
        <p class="clear">
        </p>
    </div>
</asp:Content>
